Why Choose Us? Soor AL Asimah was formed with the aim of establishing a Trading Company par excellence, which would serve the Government as well as the Private Sector. Its main field of activities are Import & Trade of Electrical & Electromechanical Equipment, Electronic Instruments and related spare parts for this equipment. Soor AL Asimah has a more flexible organization than other large national trading organizations. We can respond to change quickly and can customize systems to our customers’ requirements. As our customers are under pressure to drive costs out of the system, we find ways to help them reduce costs, provide value added services, and improve the quality of performance.